Building Strong Brands Through Strategic Communication
The People Behind the Strategy
Our story begins with our executive counselor, a seasoned expert with over 30 years of experience in the industry. Her deep understanding of every channel of distribution—from the most straightforward to the most complex—has been the backbone of sixPR’s success.
Her leadership and vision have shaped the firm’s approach to public relations, emphasizing personalized, targeted strategies that are proven through years of hands-on experience in communications and brand management.
At sixPR, we understand that effective communication is the key to a brand’s success. Our process is simple yet powerful: delivering the right message, in the right tone, at the right time, with the right spokesperson.
This philosophy is at the heart of everything we do, whether it’s launching a new brand, managing day-to-day media relations, training corporate spokespersons, planning for crises or engaging employees.
Over the years, we’ve built a reputation for our ability to craft and deliver messages that resonate with the intended audience, no matter the challenge. There are no shortcuts to this kind of expertise—it’s honed through decades of experience and a deep commitment to our clients’ success.
Education and Accreditations
Sheila graduated from Oklahoma State University in 1994 with a bachelor’s degree in journalism and broadcasting, specializing in public relations.
She earned her Accreditation in Public Relations (APR) from the Public Relations Society of America (PRSA) in 2003, further solidifying her expertise and ethics in the field.
Principal and Owner
Sheila Moore has more than 30 years of progressive experience in public relations, media relations and mass communication
Sheila Moore, a “loyal and true” alumna of Oklahoma State University, brings more than 30 years of expertise in public relations, with a distinguished focus on crisis communications.
As the founder and CEO of SixPR, Sheila leverages her extensive professional background to provide strategic counsel and leadership in managing reputational challenges for clients across diverse sectors.
Awards and Recognition
In 2016, Sheila was named Public Relations Professional of the Year by the Tulsa Chapter of PRSA, recognizing her outstanding contributions to the field.
In 2019, the Advanced Power Alliance recognized Sheila with the award of Voice of American Energy for her superb work communicating the value of a diverse energy economy as key to a strong and secure America.
Before founding SixPR in 2013, Sheila served as the Senior Vice President and Director of Corporate Communications for BOK Financial and its subsidiaries. There, she led initiatives in earned media, crisis response, internal and external communications across BOKF holdings in eight states, and social media strategy for seven brands across five platforms. Additionally, Sheila managed the Bank of Oklahoma Political Action Committee and legislative affairs, providing a strategic approach to corporate advocacy.
Previously, Sheila served more than a decade as the Senior Vice President of Communications and Marketing for the Tulsa Regional Chamber, where she managed media relations, crisis response, brand management, member and employee communications, event management, and policy communications. As the Chamber’s primary spokesperson, she directed all responses to media inquiries and, under her leadership, the communications team produced 75 annual publications, managed 16 websites and publicized and executed more than 120 special events each year.
Serving as the lead public relations counsel to the Chairman of the Board of Directors and a 22-person Executive Committee Board composed of C-suite leaders is a role of significant strategic importance. It involves providing expert guidance and crafting communication strategies that align with the organization’s goals and the diverse focus areas led by the Board.
This role required navigating complex stakeholder and donor dynamics, providing real-time counsel during crises, and ensuring the organization’s narrative is consistently positive, clear, and compelling across all initiatives. It demanded collaboration, strategic foresight, and the ability to manage multiple priorities with professionalism and expertise for multiple divisions of work.
Sheila’s earlier roles include leadership positions in public affairs for Parkside Psychiatric Hospital & Clinic, Oklahoma Easter Seals, the American Red Cross-Southwest Region, and the Missouri Department of Transportation–St. Louis. Each position honed her skills in managing complex communications strategies across diverse organizations and industry sectors.
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