Meet Sam
Senior Account Manager
Passionate about storytelling, strategy and community impact, Samantha Powell brings a results-driven approach to public relations and marketing. With a sharp eye for strategic communication and a deep understanding of brand positioning, she has played a key role in high-profile campaigns that have shaped industries and communities alike. Whether launching large-scale events, leading media initiatives or crafting compelling narratives, Sam thrives on turning ideas into meaningful connections.
Background
Sam has been a key part of SixPR since 2021, where she leads strategic communications, media relations and event planning for a diverse portfolio of clients, including River Spirit Casino Resort, NextEra Energy Resources and Spartan College of Aeronautics. Throughout her career, she has driven national and local marketing efforts for major events like the KitchenAid Senior PGA Championship and the Miss USA Pageant, as well as high-impact community initiatives.
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Prior to joining sixPR, Samantha co-founded Step Up Learning Co., expanding English language learning opportunities across Central and South America, and held marketing leadership roles in the hospitality and real estate industries. She has spearheaded record-breaking campaigns, including a Guinness World Record event that garnered over $17.5 million in earned media, and led award-winning community engagement efforts that strengthened STEM education across multiple states.
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An Oklahoma State University graduate with a degree in Public Relations, Sam is committed to furthering meaningful connections between brands, communities and audiences. When she’s not shaping strategies and driving results, she’s actively engaged in her community, serving on local boards and supporting education initiatives.